Mark Jewell × Oren Klaff for engineers. The 15-second pitch, the one-page narrative proposal, frame control, and selling capex to CFOs who don't care about carbon.
Mark Jewell teaches engineers a 15-second pitch built around the prospect's values, not the project's features. Here's the framework applied to a commercial heat-pump retrofit pitch to a financial buyer — what to say, what to skip, and the Klaff frame-control move that keeps you out of vendor purgatory.
BY EMILY GITONGA The year is still young and people have made different resolutions. Have you made resolutions for energy savings in 2021? Beginning a new year comes with new mindset, new goals, and fulfilling things we never accomplished in the past year. Eating healthy, losing weight, saving and…
By Chris Mbori Selling Energy Saving Projects for implementation can be an uphill task for many energy managers, energy engineers or project developers. In most energy efficiency projects, the selling point is normally the energy savings. But is energy savings alone enough to win project approval?…
By Chris Mbori Covid-19 pandemic has sent shock waves in almost every sector and most sectors of the economy have been hard hit. There are however some sectors that are thriving. Restricted movement, stay at home and inter county lock in orders have forced factories, offices and other buildings to…
By Karen Thuranira It has been proven that the most efficient way to use water is by use of efficient fixtures, smart meters and even sensors. I recently had a chat with a colleague who was telling me about this new gadget he was about to install in the washrooms of a commercial building. This [...]
OFFICIALLY LAUNCHED On Friday, 20th July 2018, from 2.00pm to 3.30pm, the WED Student Energy Innovation Challenge was officially launched at the JKUAT Main Campus, IPic Building, 2nd Floor, where the AEPEA board secretary, Andy Amadi, officiated the ceremony to open the challenge. The Student…