By Emily Gitonga
In the recent past social media has been the highest used medium to pass across information and building virtual networks across the world. It could be through platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn or WhatsApp where all sort of marketing and awareness has been taking place.
SDG 7 on affordable energy for all continues to be the goal for corporates, private and public companies, and especially for energy enthusiasts and the world at large. Energy Awareness has been termed as a major barrier to achieving SDG 7. Accessibility of information and understanding of different initiatives and innovations on energy have not been packaged well on social media. Organizations, government and energy enthusiasts are looking for ways to get this information to the corporates, youngsters, industries and households.
Energy information is vast and should be understood by everyone and climate change affects everyone in the society, which is closely tied to energy use and our environment. To reach decarbonisation the information should be clear and understood. How then should this information be shared?
Statics indicate that up to 56.8% of the total world population use social media in 2022. Indicating that, if different social media platforms are used well the information on how to use energy, what sources of energy are efficient, how to save energy, different technologies and innovations available to attain decarbonization and clean energy can reach many.
Educate Your Audience
Innovations based on energy are not easily understood, and especially the large number of youngsters on social media. How then can the energy industry educate this generation to understand?
There is much information to share in the energy space. This information could be on demystifying electricity bills as well as on different tricks to save energy at home. It is important to research and understand the content that the audience would like to learn about and put that content out on social media through posts, videos and blogs.
Example: Eenovators Limited has created many educative pieces for their audience on energy savings tips, including videos on YouTube on energy implementation reporting. This content is crucial for energy awareness and education to followers.
Create Fun Content.
Energy matters, are tailored as serious matters and different audiences will find these matters as boring. Putting across the information in a humorous way would pull the audience into getting more interested in what products and services the organization deals with and help them identify the solutions they will get from following different platforms. Given that the generation mostly on social media are Millennials and Generation X, followers must be kept interested for information and campaigns on energy and going green to hit home. The information should be interesting enough to pull them from watching entertaining music to invest time in reading an energy blog. For instance, some ideas would be the use of funny stories, memes or personal stories that the followers will relate to.
Eenovators has shared different success stories on projects conducted and great partnerships. The Yeep program that involves the youth, and their experiences on sites during the internship on the program is a classic example.
Followers are loyal to a brand that puts out its goals and purpose clearly in all communication, creating and building consistency. Relatability with the brand allows the audience to gain trust and be consistent in the support of the communication.
Energy awareness should be well addressed in the products and services on offer, and needs to have the vision lean towards addressing and creating solutions for your followers. Providing solutions to problems that arise through the content and innovations created, provides a loyal following who will share the information with others.
Eenovators provides solutions that reduce energy costs for clients, and this is communicated on all social media platforms through the different products offered, that represent the true identity of the brand. These products include Training, ESCO, Eagles programme, Services and products on Solar PV and Solar Hot water and the energy portal all which play a role in cost reduction and creating solutions on energy sustainability and efficiency.
Knowing your customers and understanding the platforms they use enables an organization plan and create a strategy aligned to their needs. On social media, understanding which platform customers use and the content they need on these platforms will enable specification of information shared to different followers.
Content is not enough, and time to post the content is also important. What time is best to post on Twitter, Facebook, LinkedIn, Facebook? How many times should one post and what type of content should be posted? Ensuring that the content that you put out is read by the followers on the different platforms is key.
Crisis management- Communication and responding to crisis or any queries that the customers have is very important for the brand as well. Social media has become a space where some brands have gained great ratings due to the reputation they have created with the customers. It is also a space a so much ranting by customer’s dissatisfaction with a brand services, content or products. It is therefore great to note, social media content should be customer centric as much as this is majorly considered on products and services.
In conclusion, social media has provided a good platform to share with the world different ideas and push the agenda on clean and the green solutions to save the world form climate change and address the issues of carbon emissions. Energy enthusiasts, professionals and organizations should use these tips to put out information to people towards pursuing this agenda.
For more energy content, follow all the Eenovators social media platforms to keep posted on educative, fun and content that will give solutions specific to your energy needs.